Inspired by bike races such as the Tour de France and the UCI World Tour, our team imagined a concept for Peloton’s very own in-home bike race. Introducing: the Peloton Race to the Moon. Copy by Jason Kim, art direction by Caroline Chase, and Elijah White.

Every biker’s Peloton use would be tallied up to a cross-country total measured against 238,900 miles, or the distance to the Moon.

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