Take a break, give a break.
During COVID, food delivery spiked as people stayed indoors. Delivery drivers far and wide braved the specter of corona as they risked its transmission for their livelihoods.
In collaboration with Grubhub, this 360 campaign for Kit-Kat is focused on raising awareness of the risk delivery drivers to take during COVID and how Kit-Kat can use its resources for corporate social responsibility.
Copy is by Jason Kim, art by the talented Austin Rittenhouse.
Below is our in-app concept and the central aspect of the campaign.
By tipping higher than the average for an order, customers would receive a 10 percent off discount code for their next order from the same restaurant.
Furthermore, Kit-Kat and Grubhub would match the tip to the driver.
