Hustle Harder With Apple Card

With this brief, our team wanted to advertise Apple Card’s ease of use, flexibility, and most importantly, its ability to take your side hustle further.

Copy by Jason Kim, artwork by the talented Gloria Martinez, and strategy by the amazing duo that is Anastasia Montoya and
Dasha Ovsiannikova.

Social Media Contest - #HustleHarder

 

Instagram Contest

Through a promotional post on their Instagram, interested contestants would be able to send in videos of their side hustles and how Apple Card helped them go further beyond.

Featured Winners

Winning entries of the video contest would be showcased and displayed in a dedicated area in every US Apple Store, bringing more exposure to both winning entrants and Apple.

OOH Billboards

 
 
 

Video Spot Storyboards

Storyboard #1 - Play Without Worrying How To Pay

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Storyboard #2 - The Writing Hustle

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